Regardless of the market, you may face some stiff competition when you sell your home. For example, even if it’s generally a seller’s market, your type of home may still be selling in a momentary buyer’s market where other similar homes in your neighbourhood are also for sale.

That’s why it is so important to ensure your listing stands out.

Beyond the usual preparations, such as decluttering, cleaning, and getting repairs done, there are many ways to make your home more competitive and attract more qualified buyers.

The first way is to set a listing price that piques the interest of buyers. That doesn’t necessarily mean a lowball number. You want to list at a price that reflects the true market value of your home, yet is still enticing to buyers. It’s a tricky calculation to make, and requires careful analysis of the data (for example, what similar homes have sold for recently), and pricing savvy.

The second way is home staging. It’s not just about rearranging furniture. It’s about crafting a lifestyle that buyers will aspire to achieve. Using professional staging techniques, or even hiring a professional stager, can help you create a warm, welcoming atmosphere that invites buyers to dream about living there.

So, when listing, always assume there is going to be some competition. Then, use these tips to gain an advantage.